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Langham Place

The branding revamp for Langham Place, the iconic mixed-use complex in Mong Kok, Hong Kong, encompassing the shopping mall, hotel and office tower.

The project refreshed the visual identity to better reflect the area's vibrant, youthful energy while maintaining its position as a premium destination. Key elements included updated logo treatments, colour palettes, typography, and environmental graphics that blend modern sophistication with Mong Kok's street-level dynamism.

The revamp aimed to enhance brand cohesion across signage, wayfinding, digital assets, marketing materials, and tenant branding guidelines—creating a more unified, contemporary look that resonates with local shoppers, tourists, and residents in one of Hong Kong's busiest districts.