Pengguin is a multidisciplinary design studio established in 2013 by Todd and Soho.

We work at the intersection of visual language, spatial experience, and narrative thinking. Our practice spans identities, environments, motion, print, and digital projects, all crafted to feel instinctive and emotionally precise.

The studio is driven by a simple conviction: good design begins with a clear idea and ends with quiet, lasting value. We apply our core philosophy - “Idea. Expression. Value.”- as a deliberate sequence that guides how we listen, how we shape form, and how we measure success.

We are storytellers focused on chemistry - the subtle interplay between graphic and space, print and motion, communication and experiment. By paying close attention to these connections, we ensure that distinct elements cohere into a singular, resonant narrative.

Over a decade of practice, our work has earned recognition from The ADC Annual Awards, D&AD Awards, DFA Design for Asia, HKDA Global Design Awards, Golden Pin Design Award, and GDC(Graphic Design in China) Awards. We partner with cultural institutions, ambitious brands, and forward-thinking organizations across Hong Kong and internationally.