Journey of Memories

Travelling Through Sham Tseng Exhibition

Sham Tseng is a village in Hong Kong that has a history of hundreds of years and is surrounded by mountains and seas. It started from farming, and through the prosperity of industrial development, it has been transformed into a large-scale residential community today. The community is full of integration of various elements: the cultural intersection of Hakka and Chiu Chow aborigines; the development of industry and farming alternate; the community between modern residences and old villages. The visual identity represents the concept of “Integration”. By combining different graphic elements, the experiment created a brand new visual system. The visual extends from graphic design to exhibition space and the community, leading the audience to discover the different cultures and histories of Sham Tseng.